Zero Tolerance | Stagecoach
Production of a campaign film
THE BRIEF
Stagecoach operates buses across East Kent and East Sussex, with a few services extending to Maidstone and Tunbridge Wells in West Kent. We were briefed to produce a film to support a new Zero Tolerance schools’ campaign to raise awareness that incidents of violence against colleagues will not be tolerated.
OUR APPROACH
We filmed stories with four Stagecoach colleagues across the South East who have been attacked at work. We chose one of the incidents to dramatise a reconstruction to highlight the severity of the incident. With stakeholder support from Police forces, the film is shared with secondary schools across Kent and Sussex.
A brief like this, involving a range of community stakeholders, needs to strike a careful balance between challenging the audience in a hard-hitting way while engaging them to understand the core message.
Digitom was able to choreograph exactly what we needed and deliver an impactful film in a meaningful and sensitive way.
Susan, Head of Business Transformation
