Target Outreach | University of Kent
Production of a series of animations
THE BRIEF
The University of Kent’s Outreach and Widening Participation Team works with the Kent and Medway Progression Federation, a collaborative partnership of higher education providers, colleges, schools and community organisations working to make sure young people from all backgrounds reach their potential.
We were briefed to create a series of animations sharing the stories of care-experienced students to address possible concerns around accommodation, funding and transition.
OUR APPROACH
We suggested a creative treatment that involved capturing real-life stories from Student Ambassadors who were keen to share their experiences, whilst also affording them anonymity. Based upon these interviews we structured their words into three separate videos, the voiceovers for which were recorded with the ambassadors themselves.
The animations are distributed via YouTube, embedded on the Target Outreach website and are used in outreach activity with social workers of care-experienced individuals.
Digitom were patient to give time for feedback and suggestions, and the final product is more than we could ever have hoped.
Feedback has been really positive; the process was the embodiment of our collaborative approach to work.
Shauna, Target Outreach Manager
