People at the Heart | Stagecoach
Production of a communication video
THE BRIEF
Stagecoach operates buses across East Kent and East Sussex with a few services extending to Maidstone and Tunbridge Wells in West Kent. We were briefed to create a video sharing the launch of their five year strategy with colleagues and stakeholders, entitled People at the Heart.
OUR APPROACH
South East Managing Director Joel Mitchell introduces the strategy, before members of the Senior Leadership Team share insight on Safety, Our People, Our Customers & Stakeholders, Sustainability and Service Delivery.
Filming contributors with two broadcast cameras, using cinematic lenses ensured a high-quality glossy production. We then gathered shots of colleagues going about their roles in various departments to help illustrate the business.
Putting people at the heart of the business is vital to Stagecoach’s continued improvement for all our colleagues, stakeholders and the community.
Video is such a powerful communication tool, and this film has enabled us to successfully share our vision for the future of public transport in Kent and Sussex.
Matt, Communications Manager
