Horder Healthcare approached us with a brief for a recruitment campaign to help show what it’s like to work for the charity.
Post-COVID recruitment has become incredibly competitive, making it harder to find the right candidates for roles, forcing businesses to find new strategies in order to attract staff. Watch this interview with Josephine Trotter, Head of Marketing and Sales at Horder Healthcare to learn how the use of video has helped to boost applicant rates.
I think the videos have made our style of recruitment quite outstanding, nobody else is producing anything to the high standards that we are.
Digitom was the sixth company I’d approached, they turned the entire brief upside down and came up with something that resonated immediately.
Josephine Trotter, Head of Marketing and Sales
Horder Healthcare had never used TV advertising before, but they approached us with a brief to create a commercial for distribution on Sky AdSmart.
Published: June 2024
One of the biggest challenges the healthcare charity faces when marketing Orthopaedic services is that you never know when someone will need treatment, therefore a lot of brand building helps raise awareness over time.
Sky Adsmart offers brands the ability to target a specific audience based upon age, social economic group, household income and geographic location. Find out from Josephine Trotter, Head of Marketing and Sales at Horder Healthcare how they maximised return on investment.
There’s been a number of changes over the last few years and it’s actually more cost effective.
Digitom made a fantastic storyboard and they’ve made a fabulous film that really does display what it’s like to be a patient coming in to Horder Healthcare.
Josephine Trotter, Head of Marketing and Sales
Engagement was an area that Horder Healthcare needed to grow rapidly coming out of Covid.
Published: June 2024
We were briefed to help create monthly films with the Executive Team to share with their 500 staff across multiple sites and make them feel part of a family. Josephine Trotter, Head of Marketing and Sales shares with us how they’re using video as part of their internal communications strategy.
I think the films definitely make the Executives more approachable.
It’s definitely lifted the spirits within the organisation – it’s a happy place to work.
Josephine Trotter, Head of Marketing and Sales
