IK Partners approached us with a brief to create a series of films that would help them stand out in a crowded market.
Published: July 2024
Investing across the DACH, Benelux, Nordics, UK and France the European mid-market private equity firm wanted to communicate its strap line of People-First Private Equity, through short videos that showcase the people behind the business and help humanise the brand.
Head of Communications and Marketing Vidya Verlkumar shares her insights on why she chose video as part of her strategy to show how truly international the firm is.
The videos get a lot of engagement, we get feedback and comments all the time.
The main overarching aim that we had was to raise brand awareness, and I think it’s done that.
Vidya Verlkumar, Head of Communications and Marketing
