Board induction | South East Local Enterprise Partnership
Online e-learning induction video
THE BRIEF
The South East Local Enterprise Partnership (SELEP) is one of 38 LEPs, established to provide the clear vision and strategic leadership to drive sustainable private sector-led growth and job creation across East Sussex, Essex, Kent, Medway, Southend and Thurrock.
We were asked to deliver an online e-learning animation to induct new board members to the organisation remotely. Ordinarily this induction training would be conducted face to face, but due to the Covid-19 lockdown in the UK, that was not possible.
OUR APPROACH
Working to a tight timescale, with just 7 days from briefing to delivery, our team developed a storyboard built around the concept of story chapters with a mixture of animated scenes, iconography and kinetic typography based around existing brand guidelines, to deliver the video.
The voiceover-led animation was created and delivered remotely in its entirety, during the Covid-19 lockdown. This enabled new SELEP board members to be inducted, so that their first online meeting could go ahead as planned on the 17th April 2020.
Digitom understood very quickly the style and tone we were looking for with the video and was able to make suggestions which aided the communication of this complex message.
As a result we were able to continue making important decisions to strengthen our economy and make sure we are doing everything we can to support our communities when we emerge from the Covid-19 crisis.
Adam Bryan, Chief Executive Officer
