Catching the bus to school | Stagecoach
Production of an explainer video
THE BRIEF
Stagecoach operates buses across East Kent and East Sussex with a few services extending to Maidstone and Tunbridge Wells in West Kent. We were briefed to produce a video explaining to pupils how to catch the bus to school, including how to plan their journey and the ticket options.
OUR APPROACH
We suggested a creative that combines a voiceover-led treatment with scenes of school pupils, intercut with motion graphics to help explore journey planning and ticket options across both websites and mobile platforms.
The video has been very well received by the local schools and the team were as professional as always and great with our child actors.
Anne Menzel, Marketing Manager
