Catching the bus to school | Stagecoach
Production of an explainer video
THE BRIEF
Stagecoach is one of the largest bus operators in the country, serving areas including East Kent and East Sussex, with some routes extending to Maidstone and Tunbridge Wells in West Kent. We were briefed to produce a video explaining to pupils how to catch the bus to school, including how to plan their journey and the ticket options.
OUR APPROACH
In collaboration with the marketing team, we developed a storyboard and script for a voiceover-led creative treatment that highlights the benefits of catching a bus to school, along with practical tips to ensure a smooth experience.
We filmed scenes with child actors at a bus stop, onboard a bus and inside a school classroom, enhanced with animations to help illustrate journey planning and ticket options across both website and mobile platforms.
The video has been very well received by the local schools and the team were as professional as always and great with our actors.
Anne Menzel, Marketing Manager
