Covid Fund | Kent Housing Group
Production of an animation explaining support funding
THE BRIEF
The Kent Housing Group is a collaborative forum representing housing organisations across Kent and Medway. We were briefed to create a campaign film to help raise awareness of the Contain Outbreak Management Fund (COMF), which was introduced during the COVID-19 to support residents who had fallen behind on rent or mortgage payments.
OUR APPROACH
Working closely with PR and marketing agency Maxim, we were keen to share real-life stories from individuals of people who have accessed the fund, whilst affording them anonymity.
Through a creative treatment using a voiceover-led animation, enabled us to produce a film that showcases three distinct situations where COMF was able to provide support.
The campaign film was very creative; bringing the project to life and hitting the right notes with our audience.
Helen, Partnership Manager
