Covid Fund | Kent Housing Group
Production of an animation explaining support funding
THE BRIEF
Kent Housing Group is a forum for housing organisations in Kent and Medway. Working closely with PR and marketing agency Maxim we were briefed to produce an animation to help raise awareness of the Contain Outbreak Management (COMF) fund.
OUR APPROACH
Our creative treatment use voiceover to tell the story of three case studies who were affected by the COVID-19 pandemic and were able to access grants to help pay their debts.
Set to background music with foley design the animation is distributed across various social channels with an additional subtitled version for mobile platforms.
This film brought the project to life and enabled us to show how Covid has impacted people, while allowing them to tell their story anonymously.
The animation was very creative and really hit the right notes with our audience.
Helen Miller, Partnership Manager
