CPR - How to save a life | TTWCFR
Production of a campaign film
THE BRIEF
Tonbridge & Tunbridge Wells Community First Responder volunteers provide emergency medical support and are trained to attend emergency calls, alongside South East Coast Ambulance Service (SECAmb). As part of our corporate social responsibility commitment we selected them as our ‘Charity of the year’ to create a campaign film that demonstrates what to do in the event someone has a cardiac arrest.
OUR APPROACH
We collaborated with the charity to dramatise an incident involving a cardiac arrest in a busy shopping centre, where two bystanders come to the aid of our patient and dial 999.
SECAmb’s communications officer guides our good Samaritans through how to administer CPR, locate a public defibrillator and successfully resuscitate the patient, before a volunteer responder and ambulance crew arrive.
Filmed in the Royal Victoria Place shopping centre in Tunbridge Wells, our narrator-led film is voiced by a cardiac survivor, Frankie. Distributed on SECamb’s YouTube channel the film is also used by Tonbridge & Tunbridge Wells Community First Responders at training events.
We are delighted to be given this opportunity to work with Digitom to create this awareness film.
Fergus, Chairman and Trustee
