CPR - How to save a life | TTWCFR
Production of a campaign film
THE BRIEF
Tonbridge & Tunbridge Wells Community First Responder volunteers provide emergency medical support within the community and are trained to attend emergency calls alongside South East Coast Ambulance Service (SECAmb). As part of our commitment to corporate social responsibility as a B Corp organisation we selected them as our ‘Charity of the year’ to create a campaign film that demonstrates what to do in the event of a cardiac arrest.
OUR APPROACH
The film dramatises an incident involving cardiac arrest, filmed in Tunbridge Wells’ Royal Victoria Place shopping centre and SECAmb’s call centre in Gillingham, Medway. Narrator-led, the film sees two bystanders call 999, administer CPR and use a public defibrillator to successfully resuscitate the patient, before a volunteer responder and ambulance crew arrive. The film is shared on SECAmb’s YouTube Channel and distributed across social media and will be used by Tonbridge & Tunbridge Wells Community First Responders at public events.
We were delighted to be selected as Digitom’s Charity of the year and to be given this opportunity to work with them to create this awareness film.
Fergus Chalmers, Chairman and Trustee
