Food Allergy | Medthority
Production of an e-learning animation
THE BRIEF
Medthority, developed by EPG Health, is an online source of credible and independent scientific content intended for healthcare professionals globally. We were briefed to produce an animation to educate HCP’s in the emotional burdens of a young patient suffering with food allergies.
OUR APPROACH
Working closely with the EPG Health team we suggested a voiceover led 2D animated cartoon creative treatment, combined with iconography and kinetic typography. We follow a Mum and the patient, her 4 year old son visiting a paediatrician to discuss treatment options and support resources available to clinicians and patients.
The animation had to be scientifically accurate and resonate with HCP’s, so that they are more likely to incorporate patient wellbeing in their consultations.
Digitom understood the brief from the get-go. Through regular communication with our medical team and employing an array of creative techniques this was a fantastic collaboration.
James Kemsley, Account Manager
