Graduate Programme | British Transport Police
Production of a recruitment campaign
THE BRIEF
British Transport Police is the national force for Scotland, England, and Wales, responsible for making sure that the railways are safe and secure for rail operators, their employees, and passengers across the country.
Frontline policing requires its people to deal with the same challenges as a Police Officer in any other Force, but within a unique environment. No two days are ever the same, which means having the ability to adapt to different situations and show compassion when helping those with vulnerability issues. We were briefed to create a recruitment film to attract graduates with a degree in Professional Policing to join British Transport Police.
OUR APPROACH
Working closely with the recruitment team, we suggested a creative treatment which combines a mixture of library stock footage with kinetic typography and animation.
Distributed on YouTube and embedded on BTP’s website, the film is part of a national campaign, promoted digitally and at university events across the UK.
