Housing Election | SpareRoom
Branded content programming
THE BRIEF
SpareRoom is the UK’s number one flat and house share website. In the lead up to the 2015 General Election we were briefed to create a series of films giving their users an opportunity to ask parliamentary candidates what they would do to tackle the UK’s housing crisis.
OUR APPROACH
The branded content was shared across YouTube. The videos tackled issues of letting agent fees, rent controls, getting on the housing ladder, standards in rented properties and affordable housing supply.
As a result SpareRoom’s Raise the Roof campaign led to the chancellor raising the tax threshold for renting out an empty room from £4,250 a year to £7,500 in the 2015 budget.
We chose Digitom for their experience and knew we were getting a safe pair of hands. What we got in the end was so much more, turning a good project into a great one in the process.
The attention to detail, from pre-production, right through filming and editing resulted in a set of films we’re incredibly proud of.
Matt Hutchinson, Communications Director
ACHIEVEMENTS
