Improving Local Care in Medway
Production of a series of films
THE BRIEF
NHS Medway Clinical Commissioning Group (CCG) is a group of GP practices responsible for planning and buying local NHS services across Medway. Working closely with PR and marketing agency Maxim, we were briefed to produce a series of videos capturing stories of how the Clinical Commissioning Group is improving and innovating in local care.
OUR APPROACH
Filming across two days on location in and around the Medway towns, our creative treatment focused on fast-turnaround of filming with contributors at various locations. The films were illustrated by capturing events and projects, blended with the composition of kinetic typography.
This series of videos has helped us to show how healthcare professionals across health and social care are coming together to strengthen patient pathways across Medway and Swale.
Filming in a healthcare setting with so many people involved can be challenging but we’re delighted with the result.
Dr Farnaaz Sharief MBE, Elected GP Clinical Member
