Nextdoor Communities | Nextdoor
Production of branded content stories
THE BRIEF
Nextdoor is a private social network that connects you with your neighbours and local community. When the global organisation launched in the UK, we were briefed to create a series of branded content that highlights how the platform is transforming the lives of its users.
OUR APPROACH
Our creative approach involved producing self-authored films that spotlight communities in London, Belfast, and Kent. This gave us the chance to share how individuals are using Nextdoor to connect with their neighbours and foster a more cohesive society.
The films were distributed across the Nextdoor platform and social media channels, as well as used offline, to engage with stakeholders and support Nextdoor’s continued UK growth.
These days people often don’t talk to anyone in their street, but Nextdoor is helping individuals and families to reconnect with their neighbours and build a cohesive society. The films Digitom delivered captured our brief perfectly and we’ll almost certainly produce more as Nextdoor continues to grow.
Nick, Head of EMEA
