Reserves Experience | Ministry of Defence
Production of a national recruitment video
THE BRIEF
Civil Service Reserves are government employees who are “Twice the citizen”, serving with either the British Army, the Maritime Reserves or Royal Air Force, serving alongside regular forces both home and overseas.
The Reserves Experience is an opportunity for civil servants to attend a taster day and meet existing Reservists to find out more about the exciting opportunities available.
OUR APPROACH
We captured footage of the London taster day, combining an interview with the event organiser and Rt Hon Mark Lancaster MP, Minister for Armed Forces. The video and trailer were distributed externally across the Ministry of Defence social channels and on various government intranets.
How we engage and communicate with all government departments, including the Ministry of Defence, is constantly evolving and as such using video delivers tangible results.
Digitom embraced the challenge and creatively ensured the content hit the desired target!
WO2 Simon Jeffery RLC, Employer Engagement
