H+H Thin-Joint Construction | ib3
Creation of a product video
THE BRIEF
H+H is the UK’s leading manufacturer of aircrete blocks and systems. Working in collaboration with creative communications agency ib3, we were briefed to create a 3D product animation that showcases the construction of a home using H+H’s Thin-Joint System.
OUR APPROACH
We suggested a voiceover-led creative treatment, guiding viewers through the construction process; from the foundations being dug through to the final sofits and facias being fitted. Working closely with H+H’s Lead Trainer to gain a deep understanding of the whole process, we created scripted storyboards before moving on to the design, 3D modelling, and rigging of all elements.
Our design concept of modelling within a neutral virtual environment laid the foundation for the format of future H+H product videos across their European operations.
This was my first animation project and it was pretty daunting to begin with. Working with the Digitom team made the process so much easier than I imagined; they were patient, focused, professional and above all extremely easy to work with.
Jenny, Head of Marketing
