Tobacco Dependency Advice | Medthority
Production of a series of e-learning films on tobacco dependancy
THE BRIEF
Medthority, developed by EPG Health, is an online source of credible and independent scientific content intended for healthcare professionals globally. We were briefed to provide production resources to help produce a series of films exploring how General Practitioners can start a conversation with their patients about smoking cessation.
OUR APPROACH
Working closely with the EPG Health team our creative treatment for each patient story began with a scripted scenario setting the context for their reason for visiting the doctor, with each patient talking directly to the camera.
ACHIEVEMENTS
Finalist for ‘Excellence in Professional Education Programmes’ at the Communiqué Awards 2021.
Finalist for ‘Excellence in Healthcare Professional Education and Support Programmes’ at PMEA 2021.
Digitom were central to the success of this project, Tom’s expertise was critical in supporting us which ensured that everything ran smoothly.
We are proud to host the high quality enduring video content on our platform, which has received high praise from our project partners.
Abhi Chakravorty, Account Director
