Horder Healthcare | Case Study
Horder Healthcare is a leading independent healthcare provider with a focus on delivering high-quality orthopaedic and musculoskeletal care for both NHS and private patients across Kent and Sussex.
Post-COVID recruitment had become incredibly competitive, making it harder to find the right candidates for roles, forcing businesses to find new strategies in order to attract staff. They approached us with a brief for a new recruitment campaign to help show what it’s like to work for the charity.
Watch this interview with Josephine Trotter, Head of Marketing and Sales at Horder Healthcare to learn how the use of video has helped to boost applicant rates.
Josephine, Head of Marketing and SalesDigitom was the sixth company I’d approached – they turned the entire brief upside down, rewrote it and came up with something that resonated immediately. I think the videos have made our style of recruitment quite outstanding because it sets us apart from the competition. Nobody else is producing anything to the high standards that we are.
Horder Healthcare had never used TV advertising before, but they approached us with a brief to create a commercial for distribution with Sky AdSmart.
One of the biggest challenges the healthcare charity faces when marketing Orthopaedic services is that you never know when someone will need treatment, therefore a lot of brand building helps raise awareness over time. Sky Adsmart offers brands the ability to target a specific audience based upon age, social economic group, household income and geographic location.
Find out from Josephine Trotter, Head of Marketing and Sales at Horder Healthcare how they maximised return on investment.
Josephine, Head of Marketing and SalesDigitom produced a fantastic scripted storyboard and they’ve made a fabulous commercial that really does display what it’s like to be a patient coming in to Horder Healthcare.
Engagement with colleagues was an area of operations that Horder Healthcare needed to grow rapidly, emerging from the COVID-19 pandemic.
We were briefed to help create monthly films with the Executive Team to share with their 500 staff across multiple sites and make them feel part of a family. With the introduction of the ‘Horder Heroes’, an initiative recognising and rewarding staff who have gone above and beyond for patients, this presented an opportunity to share a bloopers reel at the awards ceremony, featuring out-takes from the cutting room floor.
Josephine Trotter, Head of Marketing and Sales shares why video is an important part of their internal communications strategy.
Josephine, Head of Marketing and SalesI think the films definitely make the Executives more approachable. It’s definitely lifted the spirits within the organisation – it’s a happy place to work.
