IK Partners | Case Study
Published July 2024
IK Partners approached us with a brief to create a series of engaging films that would help differentiate the firm and make them stand out in a crowded market.
Investing across the DACH, Benelux, Nordics, UK and France the European mid-market private equity firm wanted to communicate its strap line of People-First Private Equity, through short videos that showcase the people behind the business and help humanise the brand.
Head of Communications and Marketing Vidya Verlkumar shares her insights on why she chose video as part of her strategy to show how truly international the firm is.
Vidya, Head of Communications and MarketingThe videos get a lot of engagement, we get feedback all the time. The main overarching aim that we had was to raise brand awareness, and I think it’s done that.
