Stagecoach | Case Study
Stagecoach is one of the UK’s largest bus operators, serving regions such as East Kent and East Sussex, with routes extending to Tunbridge Wells in West Kent.
We were tasked with creating a campaign to support a recruitment drive, while also engaging customers and raising awareness of the crucial role public transport plays in serving the community.
Embarking upon a series that brought people’s roles to life, featuring colleagues from across the business, we captured their personal stories in a series of ‘Day in the life’ videos which exceeded 1.44 million views and helped demonstrate how everyone at Stagecoach goes above and beyond to keep the buses running smoothly.
Find out how the fly-on-the-wall documentary style films achieved the brief and exceeded expectations from Stagecoach South East’s Managing Director.
Joel, Managing DirectorFundamentally we’ve been absolutely thrilled with the impact the series has had. The thing we’ve really enjoyed about working with Digitom is the marrying up of corporate values and what matters.
