167 Catering Support Regiment | MOD
Production of a recruitment campaign video
THE BRIEF
167 Catering Support Regiment RLC are the UK’s only reservists with a catering role within the British Forces. With their annual training exercise in the Brecon Beacons and the need to recruit more Reservists we were briefed to produce a video that would engage with an audience across all demographics.
OUR APPROACH
We suggested a creative treatment that captures real-life insights and explores the opportunities for reservists, crafted into a dynamic self-authored narrative.
By embedding our crew with the regiment in the Brecon Beacons, we had the opportunity to interview contributors and film their training exercises, to produce a fly-on-the-wall style documentary.
The film is shared across Army Jobs’ social media platforms, gaining 1,000 views within its first hour on Facebook. It’s also used at recruitment fairs.
With a modest brief, Digitom deployed a formidable film crew to the hostile and damp Welsh hills. The end result captured the unique nature of our regiment, exceeding our expectations.
Simon, Marketing Manager
