Ministry of Defence

167 Catering Support Regiment

167 Catering Support Regiment RLC are the UK’s only reservists with a catering role within the British Forces.

 

They provide catering services for various exercises, humanitarian missions and military operations, often in tough and remote locations. We were briefed to create a campaign film to help attract new recruits to the regiment.

OUR APPROACH

We suggested a creative treatment that captures real-life insights and explores the opportunities for reservists, crafted into a dynamic self-authored narrative.

By embedding our crew with the regiment in the Brecon Beacons, we had the opportunity to interview contributors and film their training exercises, to produce a fly-on-the-wall style documentary.

The film is shared across Army Jobs’ social media platforms, gaining 1,000 views within its first hour on Facebook. It’s also used at recruitment fairs.

With a modest brief, Digitom deployed a formidable film crew to the hostile and damp Welsh hills. The end result captured the unique nature of our regiment, exceeding our expectations.

Simon, Marketing Manager