British Transport Police is the national force policing the rail network across England, Scotland and Wales, keeping passengers, staff and infrastructure safe while advancing a Net Zero Carbon strategy.
The brief
We created a film about British Transport Police’s electric vehicle testing programme, highlighting fleet electrification, climate action and progress towards Net Zero Carbon.
The project marked an important milestone, with British Transport Police moving towards electrification two years ahead of the government target.
Our aim was to present electric vehicle testing as a purposeful, people-led story that showcased innovation, operational readiness and sustainability leadership.
Our approach
Within a focused two-week production window, we used a self-authored, observational approach that enabled the team leading the testing to share the story in their own words.
Filming took place during live track tests at Millbrook Vehicle Proving Ground, a specialist automotive testing centre with more than 70 km of test tracks. Using broadcast cameras, action cameras, in-vehicle footage and aerial drone shots, we captured the scale, precision and real-world performance of the electric vehicle testing programme.
The film was shaped to deliver clarity, credibility and broad audience appeal, while reflecting the significance of the testing programme and British Transport Police’s sustainability goals.
What the client said
“This may be my favourite piece of content we’ve created for colleagues this year so far, thanks to the epic team at Digitom.”
May Holloway
|
Head of Internal Communications
,
British Transport Police
The outcome
The film gave British Transport Police a strong platform to showcase electric vehicle testing, fleet electrification and progress towards a lower-carbon future across the rail network.
By centring the voices of the people involved, the film brought electric vehicle testing to life and strengthened the organisation’s position as a forward-thinking public sector body delivering practical progress towards Net Zero Carbon.
The campaign’s impact was recognised by the industry, earning a nomination at the Royal Television Society Southern Awards, validating the strength of the creative approach and the effectiveness of authentic, insight‑led storytelling.
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