Medthority

Food allergies

Medthority, developed by EPG Health is a medical resource providing credible and independent scientific content for healthcare professionals.

 

We were briefed to produce an animation to educate healthcare practitioners on the emotional burdens of a young patient suffering with food allergies.

OUR APPROACH

Working closely with the EPG Health team, we developed a voiceover-led animated video, sharing the story of a young patient visiting a paediatrician to discuss treatment options and available support resources.

Based upon a script from EPG Health’s medical writers, we developed a storyboard combining character animation with kinetic typography and iconography to create this e-learning for healthcare professionals.

This had to be scientifically accurate and resonate with HCP’s to incorporate patient wellbeing in their consultations. Digitom understood the brief from the get-go, employing an array of creative techniques.

James, Account Manager