Hip and knee commercial | Horder Healthcare
Production of a commercial for distribution on Sky Adsmart and cinema
THE BRIEF
Horder Healthcare is a leading independent healthcare provider with a focus on delivering high-quality orthopaedic and musculoskeletal care for both NHS and private patients across Kent and Sussex. We were briefed to create a commercial advertising their orthopaedic hip and knee replacement services, for distribution via Sky Adsmart and cinema.
OUR APPROACH
We suggested a voiceover-led creative treatment that follows the journey of a patient, from their pre-surgery consultation to their post-operative recovery and therapy. Collaborating closely with the marketing team, we cast colleagues for on-camera roles and created scripted storyboards. We also managed the casting process for the voiceover artist and the actors to portray the husband and wife roles.
We secured the necessary Clearcast TV advertising clearance for Sky Adsmart delivery, and obtained certification from both the Cinema Advertising Association and the British Board of Film Classification for distribution to cinemas across the South East.
Digitom’s creative expertise highlighted our dedication to patient well-being. Once again they have delivered on time, on budget and beyond expectations.
Josephine, Head of Marketing & Sales
