Hip and knee commercial
Horder Healthcare is a leading independent healthcare provider with a focus on delivering high-quality orthopaedic and musculoskeletal care for both NHS and private patients across Kent and Sussex.
We were briefed to create a commercial advertising their orthopaedic hip and knee replacement services, for distribution on TV via Sky Adsmart and to cinemas across the South East.
OUR APPROACH
We suggested a voiceover-led creative treatment that follows the journey of a patient, from their pre-surgery consultation to their post-operative recovery and therapy.
Collaborating closely with the marketing team, we cast colleagues for on-camera roles and scripted storyboards.
We also managed the casting process for the voiceover artist and the actors to portray the role of our couple.
We secured the necessary Clearcast advertising clearance for broadcast, and obtained certification from both the Cinema Advertising Association and the British Board of Film Classification for cinemas.
Josephine, Head of Marketing & SalesDigitom’s creative expertise highlighted our dedication to patient well-being. Once again they have delivered on time, on budget and beyond expectations.
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