HOPS360° | Shepherd Neame
A walk through a hop harvest
THE BRIEF
Shepherd Neame is the oldest brewery in continuous operation in Britain. Established in Faversham in 1698, they are recognised for using quality ingredients, such as Kentish hops grown locally in the county, often referred to as the Garden of England. We were briefed to tell the centuries old story of how hops are harvested and use innovative 360 filming techniques to produce a world-first for the brewing industry.
OUR APPROACH
Working closely with the communication team we suggested a creative treatment that blends self-authored storytelling with immersive 360-degree content.
Featuring the ‘godfather’ of UK hop growing, farmer Tony Redsell takes us through the hop picking journey, from the bines to the kiln, giving viewers a unique experience.
We were keen to add extra context by animating key details within the story, explaining hop varieties and the history of hop growing in Kent, working with Shepherd Neame’s archivist to incorporate historical images.
HOPS360° premiered at the Craft Beer Festival in London, where attendees could experience the content with headsets. It was also shared on Facebook, quickly amassing more than 27,000+ views in its first week.
Working with Digitom on this project using exciting new technology has resulted in a video that we’re pleased to share with a global audience.
John, Corporate Affairs Manager
ACHIEVEMENTS
Finalist at the Kent Digital Awards 2017 for ‘Use of Video for Business’.
