How to | Graticules Optics
Production of a series of technical videos
THE BRIEF
Graticules Optics is a UK-based company that specialises in designing and manufacturing precision micropattern products, widely used in scientific research, engineering, and medical devices. We were briefed to produce a series of technical videos demonstrating how to calibrate a microscope using a stage micrometer, size and fit an eyepiece reticle, and use a Sedgewick Rafter counting chamber.
OUR APPROACH
We suggested a creative treatment featuring Ian, their Senior Technical Support Specialist, in a presenter-led studio format, where he would explain each technical process. By working closely with the Graticules Optics team to script and storyboard each video, we were able to film all the content in a single day, using multiple studio cameras with Autocue.
Incorporating brand assets and iconography provided by the company’s creative communications agency, we created motion graphics that seamlessly aligned with Graticules Optics’ image.
Digitom’s expertise considerably enhanced and streamlined the content. Their professionalism and efficiency through the project was excellent and we will not hesitate to use them for future projects.
Neil, Director
