IK Partners
Production of a series of videos for the private investment company
THE BRIEF
IK Partners is a European private equity firm that specialises in investing in mid-market companies across various sectors in the Benelux, DACH, France, Nordics and the UK. We were briefed to help communicate their strap line of People-First Private Equity, and showcase the people behind the business and help humanise the brand.
OUR APPROACH
Our two-camera creative treatment allowed us to film talking-heads, intercut with scenes around the London office and set to appropriate background music. The films are delivered in short form for distribution across social platforms and embedded within the company’s website for distribution to new and existing clients.
Filming over several days in their London offices with two broadcast cameras, we gathered interviews with contributors before capturing slow-motion scenes of colleagues working and participating in team meetings.
The videos are shared on LinkedIn and YouTube, as well as being used at industry events and presentations to introduce IK Partners to both new and existing clients.
Asking Digitom to help bring this vision to life was a no-brainer. From the offset they were helpful and I wouldn’t hesitate to recommend them to anyone looking to create compelling content.
Vidya, Head of Marketing and Communications
