Women in Insurance Awards 2023
Marketer of the Year
As the organisation expands through acquisition, maintaining a shared culture and consistent customer service standards is increasingly important.
PIB Group partnered with us to create a learning and development format that could share best practice, inform teams, build capability, and give more than 4,000 colleagues a clear view of effective performance.
Working closely with the internal communications team we helped to develop a presenter-led magazine format, called PIB TV. It brought a clear editorial structure while giving space to different voices, examples, and updates from across the organisation.
As a quarterly production, PIB TV uses repeatable segments that can evolve with the programme, including customer case studies, business updates, team contributions, and studio interviews with Senior Leadership Team members.
This ongoing format gives PIB Group a flexible platform for continuous learning and regular engagement, rather than a one-off internal communication.
“PIB TV provides the flexibility to handle multiple messages and voices across our growing international group.
“Digitom brings creativity, helping to deliver an award-winning formula.”
Lorraine Hambleton
|Communications and Engagement Director
,PIB Group
The result is a scalable content series that helps PIB Group share knowledge, recognise success, and build stronger connections across the business.
The format raises leadership visibility, invites contributions from across the organisation, and supports the behaviours that underpin PIB Group’s customer service standards.
The project also earned recognition from the insurance industry, with PIB Group’s Communications and Engagement Director, Lorraine Hambleton, winning ‘Marketer of the Year’ at the Women in Insurance Awards for her submission of PIB TV.
