Paediatric Psoriasis | Medthority
Production of a series of e-learning animations
THE BRIEF
Medthority, developed by EPG Health, is an online medical resource which provides credible and independent scientific content intended for healthcare professionals such as doctors, nurses, and pharmacists, giving them up-to-date, evidence-based clinical information. We were briefed to produce a series of animations to educate healthcare practitioners on the emotional burdens of a young patient suffering with psoriasis.
OUR APPROACH
Working closely with the EPG Health team, we developed the creative treatment of a voiceover-led series of videos, segmented into four journey points of the young patient visiting a paediatrician, current treatments, clinical trials and future treatments.
Based upon a script written by EPG Health’s medical writers, we developed a storyboard that combines character animation with detailed scientific scenes illustrating medical research to create this e-learning for healthcare professionals.
Keen to elevate the emotional burden of a child suffering with a long term condition, Digitom’s development of the story and animation really brought this to life.
Allen, Commercial Director
