PIB TV | PIB Group
Internal video communications
THE BRIEF
PIB Group is a rapidly growing network of insurance intermediaries providing specialist insurance brokerage solutions across the UK and overseas. The company has made a name for itself by focusing on high quality customer service, which is why we were briefed to help develop an internal communication that captures stories of best practise to share with its 3,600+ employees across the business.
OUR APPROACH
We proposed a presenter-led magazine format that would allow us to showcase a variety of stories from across the business in an engaging and informative way that resonates with viewers.
In collaboration with PIB Group’s communications team, we created a series of consistent segments to highlight customer case studies, news updates, user-generated content, and studio interviews with members of the Senior Leadership Team.
PIB TV provides the flexibility to handle multiple messages and voices across our growing international group. Digitom support us by bringing creativity and helping to deliver an award-winning formula.
Lorraine, Group Head of Communications and Engagement
ACHIEVEMENTS
Lorraine was awarded ‘Marketer of the Year’ at the Women in Insurance Awards 2023 for her submission of PIB TV.
