Re-joiners and Transferees | British Transport Police
Production of a recruitment campaign
THE BRIEF
British Transport Police is responsible for policing Scotland, England and Wales’ railways, providing a service to rail operators, their staff and passengers across the country. We were briefed to produce a recruitment film to attract officers to transfer from the Home Office to British Transport Police.
OUR APPROACH
The creative treatment consisted of filming with a Police Constable and Detective Constable finding out what attracted them to the national force. The campaign was delivered in various formats for social, with both English and Welsh subtitled versions.
