Stagecoach Connect | Stagecoach
Production of an explainer video
THE BRIEF
Stagecoach is one of the UK’s largest bus operators, serving regions such as East Kent and East Sussex, with routes extending to Maidstone and Tunbridge Wells in West Kent. We were briefed to create a campaign film to launch the new on-demand service for Aylesham and surrounding villages, Stagecoach Connect.
OUR APPROACH
Working closely with the marketing team, we developed a storyboard and script for a voiceover-led creative treatment that demonstrates how customers can effortlessly book a journey through the Stagecoach Connect app or by phone.
We filmed scenes with a customer making a journey, complemented by animations to help illustrate journey planning and ticket options.
Digitom were extremely engaging and gave clarity to their vision, which perfectly showcases Connect to our customers.
Louise, Operations Manager
