Target Outreach | University of Kent
Production of a series of animations
THE BRIEF
The University of Kent’s Outreach and Widening Participation Team works with the Kent and Medway Progression Federation, which is a collaborative partnership of higher education providers, colleges, schools and community organisations working to make sure young people from all backgrounds reach their full potential. We were briefed to share the stories of care-experienced students to address any possible concerns about higher education.
OUR APPROACH
We suggested using animation to illustrate students concerns, based upon real-life stories from Ambassadors who were keen to share their experiences. Our production process of interviewing the students enabled us to use their words to script separate videos and address each individual topic.
Recording the voiceovers with the ambassadors themselves has allowed us to give them a voice and share their stories, whilst affording them anonymity. Distributed on YouTube and embedded on the Target Outreach website, the videos are also used in partnership outreach activity with social workers.
Digitom were patient to give time for feedback and suggestions, and the final product is more than we could ever have hoped. Feedback has been really positive; the process was the embodiment of our collaborative approach to work.
Shauna, Target Outreach Manager
