The Caddy Family
Maidstone Borough Council is the local government authority responsible for delivery of a wide range of public services for Kent’s county town.
With a commitment to reducing waste, increasing recycling rates, and improving sustainability in the area, we were briefed to help the Council educate primary school children about their new food waste collection service.
OUR APPROACH
We created a children’s cartoon featuring The Caddy Family, a group of characters developed and illustrated by the council’s Communications Team.
Our story is led by teenager Anna Applecore, as she shares what she’s learnt about the importance of recycling food waste with her family.
Collaborating with our Educational Specialist to craft the narrative and working with a talented team of actors, we recorded the characters’ voices at Maidstone TV Studios in nearby Vinters Park.
The cartoon is distributed online and shared in workshops delivered to schools across the borough.
ACHIEVEMENT
LARAC Awards | Best Waste Minimisation or Prevention Project Finalist 2017
Helen, Communications ManagerWe were able to grow our food characters and give them personalities, resulting in a series of fun and educational videos we can use on all our communication channels.
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