The Caddy Family | Maidstone Borough Council
Children's cartoon series encouraging food recycling
THE BRIEF
Maidstone Borough Council is the local government authority responsible for delivery of a wide range of public services for Kent’s county town. With a commitment to reducing waste, increasing recycling rates, and improving sustainability in the area, we were briefed to help educate primary school children about their new food waste collection service.
OUR APPROACH
We created a children’s cartoon featuring The Caddy Family, a group of characters developed and illustrated by the Communications Team at Maidstone Borough Council. The storyline follows teenager Anna Applecore as she teaches her family about the importance of recycling food waste.
Collaborating with our Educational Specialist to craft the narrative and working with a talented team of actors, we recorded the characters’ voices at Maidstone TV Studios in nearby Vinters Park. The cartoon is distributed online and formed part of a series of workshops delivered in schools across the borough.
We were able to grow our food characters and give them personalities, resulting in a series of fun and educational videos we can use on all our communication channels.
Helen Bell, Communications Manager
ACHIEVEMENTS
Finalist at the LARAC 2017 Awards for ‘Best Waste Minimisation or Prevention Project’.
