Ministry of Defence
Upskilled workforce
Civil Service Reserves are government employees who provide specialist expertise to either the British Army, Royal Navy or Royal Air Force during times of need, particularly in times of national emergency or crisis.
We were briefed to create a campaign film to attract new recruits to the reserves.
OUR APPROACH
We suggested a creative treatment that combines real-life insights from Civil Service employees with library footage and stock shots to craft a self-authored narrative.
By compositing kinetic typography into scenes and highlighting key phrases this further helped to illustrate the diversity of roles.
The film is shared across internal government channels.
Simon, Employer EngagementThe purpose of this film was to capture the personal experiences of Civil Servants who also serve as Reservists, in order to increase the visibility of Reserves across Government and the understanding of the value of the additional skills they are able to bring back to the Civil Service.
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