Women's Network | Stagecoach
Production of a campaign film
THE BRIEF
Stagecoach is one of the largest bus operators in the UK, serving the community and enabling around 2.5 million customer journeys every day. To celebrate International Women’s Day we were briefed to create a campaign film that showcases women leading the way within Stagecoach and challenging stereotypes surrounding women in transport.
OUR APPROACH
Working closely with the communications team we developed a creative treatment which features contributors across the business in different locations sharing insight on how they’re tackling challenges within the industry. The film is distributed on YouTube with it’s 23,000 employees and shared with regional media.
In addition, we produced a second film featuring members of the Executive Team, where they discuss what it’s like to work at Stagecoach and offer advice on how women can empower themselves to build a successful career within the organisation.
Against a tight deadline to film multiple people, from our CEO to front line staff, Digitom were true professionals.
Charlotte, Head of Corporate Communications
