With its strapline, People-First Private Equity, IK Partners wanted to bring its commitment to partnership, growth and long-term value creation to life through the people behind the business.
We were asked to create a series of private equity brand films that would humanise the brand and show who they are, how they work and what matters most to them, in a way that resonates with founders, management teams and investors.
Our approach centred on self-authored storytelling, giving key team members the opportunity to speak naturally about the sectors they invest in, the culture they have built, their investor relations approach and the role of ESG in the organisation.
Over several days of filming at the London office, we used a two-camera broadcast setup to capture thoughtful, conversational interviews for a private equity video series.
We also filmed colleagues collaborating, meeting and working throughout the day, creating natural slow-motion visuals that added texture, context and a strong sense of authenticity.
“Asking Digitom to help bring this vision to life was a no-brainer.
“From the offset they were helpful, I wouldn’t hesitate to recommend them to anyone looking to create compelling content.”
Vidya Verlkumar
|Director of Communications and Marketing
,IK Partners
The finished series gives IK Partners a versatile set of private equity brand films that express its people-first philosophy through the individuals who shape the business every day.
Used across LinkedIn, YouTube, industry events and presentations, the private equity video content introduces IK Partners to new audiences while building trust, familiarity and engagement with existing connections.
By putting people at the centre of the story, the films give IK Partners a distinctive private equity brand presence while celebrating authenticity, expertise and connection.
