Stagecoach is one of the largest bus operators in the country, providing services that connects communities across Kent and East Sussex.
The brief
As a public transport provider, its colleagues play a visible and essential role in daily community life. Frontline staff, however, regularly face incidents of verbal and physical abuse while at work.
Stagecoach asked us to create a schools campaign film for its Zero Tolerance education programme, aimed at raising awareness that violence and abuse towards transport workers is unacceptable and will not be tolerated.
The challenge was to communicate the seriousness of the issue in a way that felt credible, responsible and appropriate for a young audience, without escalating fear or conflict.
Our approach
We proposed a people-led creative approach rooted in lived experience, using frontline colleagues sharing their own stories of unprovoked abuse to create content that supports behaviour change.
Visually we combined multi-camera interviews with slow-motion observational scenes of contributors at work, alongside a carefully reconstructed real-life attack to illustrate one self-authored narrative.
What the client said
“Digitom were able to choreograph exactly what we needed and deliver an impactful film in a meaningful and sensitive way.”
Susan Horn
|
Head of Business Transformation
,
Stagecoach
The outcome
Created with stakeholder support from local police forces, the finished film is shared with secondary schools across Kent and Sussex as part of Stagecoach’s Zero Tolerance education programme.
The content gives teachers and students a clear starting point for conversations about empathy, accountability and the impact of daily decisions.
For Stagecoach, the project shows how learning-led storytelling can support colleague wellbeing, strengthen community understanding and encourage positive behaviour.
