Royal Television Society Southern Awards
Short Form Nomination
UK Bus Awards
Marketing Finalist
As a vital public transport provider, Stagecoach plays a critical role in connecting people to work, education and essential services every day.
Stagecoach South East needed a campaign that could support a large‑scale recruitment drive while also strengthening public perception of the brand and the people behind it.
Using our audience‑first approach, we developed a series of observational, documentary‑style ‘Day in the Life’ films, putting real colleagues at the heart of the story.
By capturing authentic personal experiences from across the business, we humanised the brand and showcased the pride, responsibility and care that goes into keeping services running smoothly.
The campaign delivered measurable impact, achieving over 1.44 million views, significantly extending reach and engagement while helping Stagecoach connect with both prospective employees and the wider community.
“Fundamentally we’ve been absolutely thrilled with the impact it’s had.
“I think the thing we’ve really enjoyed about working with the Digitom team is the marrying up of corporate values and what matters.”
Joel Mitchell
|Managing Director
,Stagecoach
The strength of the creative and strategic approach was recognised beyond performance metrics.
The campaign was shortlisted as a finalist at the Royal Television Society Southern Awards in the Short Form category, and also named a Marketing Finalist at the UK Bus Awards.
These nominations validated the power of authentic storytelling in public sector recruitment and demonstrated how insight‑led video content can deliver both cultural impact and industry recognition.
Stagecoach partnered with Digitom because they needed more than content — they needed a strategic storytelling partner. Our approach combines insight‑led planning with high‑quality production, ensuring every creative decision is linked to a clear business objective.
