The brand needed a series of branded communications films to support its UK launch, introduce the platform to new audiences and show the role it can play in everyday neighbourhood life.
The priority was to communicate social value through real local stories, helping people understand how the platform creates useful, trusted and relevant connections within their communities.
We developed a people-led concept built around self-authored films, allowing community members to explain in their own words how they use the service and why local connection matters to them.
Filming in London, Belfast and Kent gave the campaign a broad view of neighbourhood life across different communities.
The stories were shaped to feel credible, human and accessible, with trust at the centre of the message.
This approach used authentic storytelling to make the brand message more memorable while showing the platform’s relevance in real-world community settings.
“These days people often don’t talk to anyone in their street but Nextdoor is helping individuals and families to reconnect with their neighbours and build a cohesive society.
“The films Digitom delivered captured our brief perfectly and we’ll almost certainly produce more as Nextdoor continues to grow.”
Nick Lisher
|Head of Consumer Product
,Nextdoor
The films provided the client with a versatile branded content toolkit for digital channels, social media and stakeholder communications, supporting awareness and credibility during the UK launch.
By putting people and place at the centre of the story, the project helped demonstrate how communications content can build brand confidence while reinforcing the platform’s purpose: strengthening community connection.
