Creativepool ANNUAL
Branded Content Finalist
Royal Television Society Southern Awards
Specialised Audience Nomination
Launched in 2018, the Good Neighbour Awards invited people across the UK to nominate their neighbours who’re make a lasting difference in their local communities.
This annual communications project required a series of films to share the stories of award winners through community-led content focused on kindness, connection and social impact.
We developed a storytelling approach built around personal films, giving winners space to share their experiences in their own words. This communications strategy brought forward trusted voices and clear examples of how local action strengthens neighbourhood life.
Filmed across the UK, the series featured a wide range of community initiatives, from caring for shared spaces to supporting people facing loneliness and isolation.
In 2020, the films focused on how volunteers, neighbours and local businesses rallied around to support one another during the Covid-19 pandemic, with energy, creativity and care.
“We knew we wanted to showcase our winners’ amazing stories through a series of short films, to help inspire communities across the UK to get more involved in their local neighbourhoods, because we believe when neighbours start talking, good things happen.”
Alice Skeats
|Head of Communications, Marketing & Partnerships – UK & EU
,Nextdoor
The annual series of films helped position Nextdoor as a trusted platform for local connection, community storytelling and positive social impact. With a light editorial touch and real voices at the centre, the films felt clear, warm, credible and easy to relate to across digital and social channels.
The campaign’s impact was recognised by the industry, earning Finalist status at the Creativepool ANNUAL Awards for Branded Content, alongside a nomination at the Royal Television Society Southern Awards, validating the strength of the creative approach and the effectiveness of authentic, insight‑led storytelling.
