Stagecoach is one of the largest bus operators in the country, providing services that connects communities across Kent and East Sussex.
The brief
As part of our communications offering, we were commissioned to create a campaign film for Stagecoach Connect, an on-demand transport service for Aylesham and nearby villages.
The brief was to explain a flexible way to travel and show how customers can book a journey with ease, whether by app or phone.
Our approach
Working with the Stagecoach marketing team, we shaped a clear storyboard and voiceover-led script around the customer journey.
We filmed a Stagecoach Connect journey, from booking to arrival. Live-action footage was paired with subtle animation to explain journey planning, ticket options and service features.
The result was practical communications content with a warm, human feel. It made the service easy to understand and helped audiences feel confident using it.
What the client said
“Digitom were extremely engaging and gave clarity to their vision, which perfectly showcases Connect to our customers.”
Louise Sills
|
Operations Manager
,
Stagecoach
The outcome
The campaign film gave Stagecoach Connect a clear digital launch asset. It helped local audiences understand how the service supports everyday travel across the area.
Created for web and social channels, the film supported the wider rollout of Stagecoach’s demand-responsive transport service, strengthening brand trust while presenting a useful, community-focused travel solution.