Creativepool ANNUAL
Branded Content Finalist
Royal Television Society Southern Awards
Specialised Audience Nomination
By providing a trusted digital space for neighbours to share information, offer support and take local action, Nextdoor enables meaningful connections at a truly hyper‑local level.
They wanted to show the real‑world impact of their private social platform, by elevating the stories of the people using it every day.
The challenge was to create video content that felt authentic, emotionally engaging and community‑led, while supporting brand awareness and long‑term engagement.
We partnered with Nextdoor to develop a series of films that brought these stories to life. This included content for the Good Neighbour Awards, celebrating individuals who go above and beyond for their local area, alongside Nextdoor Communities, which shared inspiring examples of how neighbours are using the platform to make a positive difference.
Using a documentary‑style interview approach, we focused on real voices and lived experiences – allowing the stories to lead, not the brand.
The films positioned Nextdoor as an enabler of positive social change and demonstrated video as a powerful, scalable marketing channel for purpose‑driven storytelling.
“The videos for us have been priceless, the return on investment has been really good.
“What I loved about working with Digitom was that it was just really professional, really creative, but most of all really fun.”
Alice Skeats
|Head of Communications, Marketing & Partnerships – UK & EU
,Nextdoor
Nextdoor chose Digitom because they needed a creative partner who could translate purpose into performance.
The campaign’s impact was recognised by the industry, earning Finalist status at the Creativepool Annual Awards for Branded Content, alongside a nomination at the Royal Television Society Awards – validating the strength of the creative approach and the effectiveness of authentic, insight‑led storytelling.
Our approach is rooted in strategic clarity – aligning audience insight, brand values and creative execution to deliver work that connects emotionally and delivers long‑term value. By combining thoughtful storytelling with high‑quality production, we helped Nextdoor create content that felt human, trusted and impactful, while earning recognition from leading industry bodies.
