Video content training

Find out how we support organisations to create their own content.

Video production is more accessible than ever, but many organisations still lack the confidence and judgement to create content effectively.

Our in-person workshops help teams develop the judgement to plan, create and publish short-form video with clarity and consistency across Communications, People and Culture and Learning and Development.

Trusted by

Build video capability

Led by a former BBC Video Nation Producer, our workshops help teams develop the judgement to plan, create and publish video content with confidence.

From culture and recruitment stories to internal communications, Teams build the judgement to know what to make, how to shape it and when a brief requires a different level of production.

We deliver practical, in-person programmes at beginner, intermediate and advanced levels, helping teams build confidence and apply these skills in real working contexts.

Camera crew filming a person holding popcorn outside a cinema door with signage

Strategic review

Many organisations already create video content, but need support to make it more purposeful and consistent.

We review current outputs, identify what is working and where storytelling, audience engagement and editorial judgement can improve.

These insights shape a tailored programme that strengthens planning, interviewing, filming, editing and content decisions, helping teams create more confident, effective content.

Participants reviewing video content during a Digitom video content training workshop, developing filming, editing and storytelling skills

Who it's for

Communications teams

Helping Communications colleagues to create clear, purposeful short-form content that supports campaigns, updates and leadership messages.

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People and Culture teams

Supporting People and Culture colleagues to create credible culture, recruitment and employee content grounded in lived experience.

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Learning and Development teams

Helping Learning and Development colleagues create content that shows what good looks like in practice and supports behavioural understanding.

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Case Study

Building Cripps TV

Find out how we helped Cripps to build internal video production capability through our practical content training, enabling them to create clear, confident video communications, sharing ideas, updates and stories across the organisation.

Our workshops

Our video content training workshops can be delivered across the UK and internationally for groups of up to 6 attendees, giving teams practical, hands-on support to plan, film, edit and publish short-form content with confidence, clarity and a clear sense of purpose.

Introduction to mobile filming

A one-day practical workshop covering the basics of mobile filming, storytelling and editing, with each participant producing their own video by the end of the session from £1,600

Intermediate mobile filming

A two-day course that builds on the introductory workshop, developing stronger production judgement, more confident filming techniques and a clearer understanding of how to shape content for different audiences from £2,750

Advanced film production

Bespoke training for teams who want to develop more advanced production skills using professional cameras, sound equipment and editing software from £POA

What clients say

“Digitom delivered an engaging, imaginative and fun training session that left everyone with the skills needed to create quick and eye catching shorts.”

“Digitom delivered a workshop that was fun, engaging and value adding, which exceeded our expectations.”

“Digitom are experts in video production, delivering the course in a very practical, applied and engaging way.

“The investment in the training has paid back multiple times.”

“Your training has given our staff the skills and confidence they need to ensure we’re able to deliver creative, engaging and compelling videos in a timely fashion.”

“Being able to create short videos in-house will save us time, money and will allow us to be flexible, capturing and sharing engaging content soon afterwards.”

Video content training FAQ

What is video content training?

Video content training helps organisations develop the skills, confidence and editorial judgement needed to plan, film, edit and publish purposeful short-form video.

Our practical workshops combine storytelling with production skills, helping participants understand what to create, how to shape their message and how to produce content that engages the intended audience.

Who is video content training suitable for?

Our video content training workshops are designed for Communications, People & Culture and Learning and Development teams that want to create clear, credible content within their organisation.

The workshops can support internal communications, recruitment, organisational culture, campaigns, leadership messages, knowledge sharing and Learning and Development content.

Do participants need previous filming or editing experience?

No. Our workshops are available at introductory, intermediate and advanced levels, allowing participants to develop their skills from an appropriate starting point.

Depending on the workshop level, participants can learn storytelling, interviewing, filming, editing, content planning and publishing skills that support their role and organisational objectives.

Do you only provide smartphone video training?

Our introductory and intermediate workshops commonly use smartphones because they provide an accessible and versatile way for teams to create content.

Our bespoke advanced workshops can also cover professional cameras, lighting, sound equipment and editing software. We shape the programme around your existing equipment, experience and communication objectives.

Is storytelling included in video content training?

Yes. Storytelling sits at the heart of every workshop because effective video begins with a clear purpose, defined audience and meaningful idea.

Participants learn how to identify stories, structure content, ask effective questions and create videos that are engaging, purposeful and aligned with organisational objectives.

Can you deliver video content training at our workplace?

Yes. We deliver practical, in-person video content training at client locations throughout the UK and internationally.

Delivering workshops in your own environment allows exercises and examples to reflect the situations, equipment and communication challenges your team encounters every day.

Can you help organisations that are already creating their own video content?

Yes. Many organisations already produce content but want to improve consistency, audience engagement and editorial quality.

We can review existing content, identify opportunities for development and create a tailored programme that strengthens storytelling, interviewing, filming, editing and content planning. Our approach helps teams build greater confidence while developing more engaging and strategically aligned content.

Why should an organisation invest in video content training?

Video content training builds internal capability, allowing teams to respond quickly to opportunities and create useful content throughout the year.

It helps colleagues develop the confidence, skills and editorial judgement needed to communicate more effectively, while understanding when a project would benefit from specialist production support.