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Animation services

Animation that helps people understand, engage and act.

Animation is one of the most effective ways to communicate information that is difficult to explain through words alone.

It brings ideas to life, simplifies complex topics and helps audiences connect with messages in a way that feels accessible and engaging.

Whether you are supporting Communications, developing Learning and Development content or sharing stories that strengthen People & Culture, animation provides a flexible and versatile way to communicate with clarity.

Based in Kent, we create animated films for organisations across the UK, helping them turn complex information into meaningful stories that audiences can understand, remember and act upon.

Why choose animation?

Animation gives organisations a flexible, accessible way to communicate ideas, processes and concepts that are difficult to explain through live-action film or words alone.

It can simplify complex information, turn detailed subjects into engaging visual stories and help audiences understand, absorb and remember key messages more clearly.

Illustration of a person with a bun surrounded by orange question marks on a beige background

Whether you are explaining a service, introducing a new process, supporting organisational change or developing Learning and Development content, animation provides a consistent way to reach different audiences with clarity.

It is especially useful for internal communications, where messages often need to work across teams, locations and channels.

By combining visual storytelling, strong design and clear messaging, animation helps people engage with important information, supports understanding and creates content that can continue delivering value over time.

Who's it for

Communications

Helping Communications teams create clear, purposeful short-form content that supports campaigns, updates and leadership messages.

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People and Culture

Supporting People and Culture teams to create culture, recruitment and employee content that feels credible, consistent and grounded in lived experience.

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Learning and Development

Helping Learning and Development teams create content that shows what good looks like in practice and supports behavioural understanding.

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Case Study

Onboarding through animation

Find out how Digitom helped SELEP turn complex governance information into clear, animated e-learning, enabling remote board onboarding, consistent knowledge sharing and confident leadership development during the disruption of COVID-19 lockdowns.
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Read more about our SELEP insight

Related work

Our approach

Every animation project begins by understanding the audience and the outcome that needs to be achieved.

We start by exploring your objectives, your audience and the messages that matter most. From there, we develop a clear narrative and visual approach that supports your communication goals.

Through script development, storyboarding, design and animation, we create films that are engaging, purposeful and aligned with your organisation’s identity.

View learning and development film for H+H

We bring together thoughtful storytelling, strong visual design and clear messaging to make sure each animation is easy to follow, visually engaging and aligned with the audience’s needs.

Our approach is shaped by the simple belief that effective animation should help people understand something clearly and feel confident about what to do next.

What clients say

Animation FAQ's

What are animation services and how can they help organisations communicate more effectively?

Animation services help organisations communicate complex information through engaging visual storytelling. Using a combination of scriptwriting, motion graphics, design and animation, businesses can explain ideas, processes and messages in ways that are easier for audiences to understand and remember.

Corporate animation is particularly effective for internal communications, Learning and Development content, employee engagement campaigns and organisational change communications. At Digitom, we create animation services that help organisations communicate with clarity, support behavioural understanding and deliver meaningful outcomes through purposeful storytelling.

Why is animation so effective for internal communications?

Animation helps organisations explain important messages consistently across multiple teams, locations and audiences. Unlike long documents or presentations, animated content combines visual storytelling with clear messaging, making information easier to absorb and retain.

Many organisations use internal communications animation to support organisational change, leadership communications, employee wellbeing initiatives and company-wide updates. Animation can also be reused, updated and shared across digital channels, helping communications teams maximise long-term value from their content.

This makes it particularly valuable for organisations that need messages to remain consistent, accessible and useful beyond a single campaign or announcement.

What is the difference between an explainer video and an animated video?

An explainer video is a specific type of animated video designed to help audiences understand a concept, process, service or idea. Explainer video production focuses on simplifying complex information into a clear and engaging narrative.

Animated videos can include a wider range of content, including onboarding animation, Learning and Development content, recruitment campaigns, healthcare communications, public sector awareness campaigns and employee engagement films. Both approaches use visual storytelling, but explainer videos are typically designed to answer a specific question or communication challenge.

Can animation be used for Learning and Development content?

Yes. Animated Learning and Development content is one of the most effective ways to explain processes, behaviours and organisational expectations. Animation allows learning concepts to be visualised clearly, helping people understand not just what they need to do, but why it matters.

Many organisations use animated training videos and onboarding animation to create consistent learning experiences that can be delivered across departments and locations. Digitom’s approach focuses on showing what good looks like in practice through engaging visual storytelling and behavioural insight.

When should organisations choose animation instead of video?

Animation is often the best choice when a message involves complex concepts, sensitive topics, future plans, processes, systems or data that would be difficult to capture through live-action filming.

It is also useful when consistency is important, because the same animation can be shared across teams, departments or locations without relying on filmed settings, presenters or contributors.

Many organisations choose animation services for onboarding programmes, healthcare communications, public sector projects, employee engagement campaigns and organisational change initiatives because animation provides greater flexibility and visual control. It also allows ideas and concepts to be represented in ways that would be difficult or costly to film.

How does Digitom create animation projects?

Every animation project begins by understanding the audience, communication challenge and desired outcome. We work closely with clients to develop a clear narrative, engaging script and visual style that supports the objectives of the brief.

Our approach includes discovery, script development, storyboarding, design and animation. Drawing upon broadcast and digital content experience, we create corporate animation, motion graphics and explainer videos that help organisations communicate clearly and connect with their audiences.

How much do animation services cost?

The cost of animation services varies depending on the scope of the project, the length of the film, the visual style, the level of animation required and the amount of script development involved.

For example, a simple explainer video may require a different level of creative development than a Learning and Development animation, onboarding animation or organisational change communications project. Voiceover, motion graphics, illustration and multiple language versions can also influence investment levels.

Our approach begins with understanding your audience, objectives and communication challenges before recommending the most effective solution. This helps ensure your animation delivers long-term value rather than simply meeting a production budget.

How long does it take to create an animated video?

The production timeline for an animated video depends on the complexity of the project, review stages and approval process. Factors such as script development, storyboarding, visual design, animation and voiceover all contribute to the overall schedule.

Projects with clearly defined objectives and streamlined feedback processes can move efficiently through production, while more complex corporate animation, internal communications or Learning and Development content may require additional development and stakeholder input.

Our animation process is collaborative from the outset, allowing us to create content that aligns with your organisation’s objectives while maintaining quality at every stage. We guide clients through each phase of development, from initial brief through to final delivery, ensuring the finished animation achieves the intended communication outcome.

Related services

Every organisation is different, and animation often forms one part of a wider communications approach.

 

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