Chefs in Schools

Training conference

Chefs in Schools is a charity, working to improve school food and food education by training kitchen teams to create nutritious, high-quality lunches.

The brief

Supported by patron Dame Prue Leith and chef Jamie Oliver, the national training conference marked an important moment for the charity as it prepared to launch a new membership programme. Chefs in Schools needed an event film that could capture the day and turn it into a lasting communications asset.

The film needed to support the charity’s wider communications strategy by capturing the energy of the conference, communicating its mission and introducing the new membership offer in a warm, credible and accessible way.

It also needed to raise awareness, support future event promotion and provide flexible video content for the website and social media.

People choosing salads from a table filled with prepared food containers during a community meal event

Our approach

We worked closely with the organisers before the event to plan a filming schedule around the conference programme. This allowed us to capture keynote moments, practical workshops and natural interactions without disrupting the experience for attendees.

Alongside observational footage, we recorded interviews with Dame Prue Leith, Co-Founder Henry Dimbleby, Chief Executive Naomi Duncan and Membership Director Sam Phillips. These contributions gave the event film strategic depth, connecting the activity on the day with the charity’s long-term mission.

Our approach focused on people-led storytelling and purposeful communications. By combining real conference moments with clear messaging, we produced an event film that feels engaging, authentic and useful across multiple channels.

Dame Prue Leith standing beside a promotional banner for a school food programme, wearing colourful clothing and glasses

What the client said

“The team captured our event in a way that helped bring the day to life on camera, enabling us to share it with a wider audience in an engaging way.”

Danielle Glavin

Head of Communications

Chefs in Schools

The outcome

The event film is used online to raise awareness of Chefs in Schools, support future conference promotion and strengthen the charity’s wider communications activity.

Additional interview footage has also been re-edited into short-form assets for social media and ongoing digital campaigns.

The result is a purposeful event film that extends the value of the conference beyond the day itself and positions video as a practical communications tool for audience engagement, campaign support and long-term visibility.