AXA Health is one of the UK’s leading private health insurers, providing individuals, families and businesses with private healthcare, wellbeing and clinical services.
The brief
We were commissioned to reimagine AXA Health’s annual Customer Service Awards as an internal communications film and live event experience.
The aim was to celebrate colleagues who go above and beyond for customers while creating content that felt personal, engaging and aligned with AXA’s culture and values.
Our challenge was to transform the awards from a standard internal announcement into a moment of genuine significance – something colleagues across the business would find engaging, meaningful and memorable.
Our approach
Working in close partnership with AXA Health’s internal Communications team, we developed an internal communications film concept that combined live event content with animation.
At the heart of the creative was Oscar, a fictional animated host designed to guide audiences through the event. He introduced each category, shaped the tone and connected the films with a sense of warmth and occasion, while ensuring the spotlight remained on the real stories behind the awards.
Alongside the animation, we produced a series of internal communications films featuring colleagues from across the business. Their voices and experiences formed the emotional core of the event, while Oscar revealed nominees and winners, creating a seamless experience that kept the focus on people rather than production.
What the client said
“Digitom made the whole process so easy, helping us realise our ideas in the best way possible and delivering first class product exactly when they said they would.
“They come highly recommended!”
Helen May
|
Customer Service Manager
,
AXA Health
The outcome
The finished internal communications films transformed AXA Health’s Customer Service Awards into a more engaging and memorable employee experience.
By combining animation with authentic colleague storytelling, the content created a warm, inclusive celebration of achievement that reflected AXA’s commitment to its people.
The result was an awards experience that felt considered, human and distinctive.
