They needed sensitive and effective university outreach films to support care-experienced young people considering higher education.
The content needed to share authentic student stories and answer common questions about accommodation, funding and university life.
It also needed to build trust, respect privacy and work across outreach activity with schools, colleges and social care professionals.
We proposed a series of short animated films based upon stories from care-experienced student ambassadors, helping to ensure the content felt human.
Animation also gave us the ability to record the ambassadors stories, ensuring their voices were heard directly, preserving authenticity while maintaining anonymity.
Each film focused on a specific concern, enabling the content to be used flexibly across different outreach settings and conversations.
“Digitom were patient to give time for feedback and suggestions, and the final product is more than we could ever have hoped.
“Feedback has been really positive; the process was the embodiment of our collaborative approach to work.”
Shauna-Aine O’Brien
|Target Outreach Manager
,University of Kent
The films are shared on YouTube and embedded on the Target Outreach website, supporting wider participation work across Kent and Medway.
Social workers and partner organisations also use the films in face-to-face outreach events, enabling young people to make informed higher education decisions.
